Freelance rate card template
A free freelance rate card template you can copy: services, packages, day rate, rush fees and terms, plus how to fill it in.
A rate card shows prospects what you charge before the call. It filters out bad-fit leads and anchors the conversation on value. Copy the template below into a doc, then replace the placeholder prices with your own.
The template
| Service | What's included | Price | Turnaround |
|---|---|---|---|
| Starter package | [Deliverable 1], [Deliverable 2], 1 revision round | $[price] | [X] business days |
| Standard package | Starter + [Deliverable 3], 2 revision rounds | $[price] | [X] business days |
| Premium package | Standard + [strategy call / extra deliverables] | $[price] | [X] business days |
| Day rate | Up to [8] hours of focused work | $[day rate] | Booked in advance |
| Hourly (ad-hoc) | Small changes outside a package | $[hourly]/hr, 1-hour minimum | — |
| Rush fee | Delivery faster than standard turnaround | +[25–50]% | — |
Terms to include
- Deposit: [50]% upfront, balance on delivery.
- Revisions beyond the package billed hourly.
- Payment due within [14] days of invoice.
- Prices valid until [date].
How to fill it in
- Get your floor rate from the freelance rate calculator.
- Price packages from estimated hours × your rate, then round up to clean numbers.
- Price the middle package as the one you want most clients to choose.
- Check against market benchmarks: freelance rates.
Pricing strategy: how to price your services.
Frequently asked questions
What should a freelance rate card include?
Your services or packages, what each includes, prices, turnaround times, rush fees and payment terms.
Update history
- : first published; figures checked against the sources listed.